If you own a small business, you know how important it is to be recognized by the community. Your neighbors and friends are also your perspective customers. You need these locals to be able to immediately recognize your business’s name and know exactly what products or services you offer. You can do this by taking advantage of tried and true advertising tricks.
Get involved when it comes to local events and festivals. You can sponsor school or church events in return for advertising opportunities. You can also be a part of annual festivals by passing out typical brochures, but if you really want to catch their eye, pass out something the kids will love. You can find online sticker manufacturers like Custom Sticker Makers that will make stickers with your logo on them.
Newsprint may be slowly fading away, but it is still a very reliable way of reaching out to all of the citizens in small towns. Elderly members of the community are probably still enjoying the local paper while younger families subscribe in order to keep up on school activities. The small fee it take to place an ad in these publications is well worth it.
Word of Mouth
Word of mouth is still one of the best ways to let people know about your business. If you are providing an excellent product along with great customer service, clients are bound to tell their friends and family about their wonderful experience. You can encourage this behavior by offering discounts to those that refer others your way. You can also offer special deals to both your current customer and the ones they bring along with them to increase foot traffic.
Once you put some of these advertisement plans into place, your community will immediately know your name when they hear it. The next time they need the types of products or services you offer, they will want to go to you first.